Brand positioning strategy with visual communication!
And there are many flavorful ways to market what you're selling ...
But which strategies will work best for YOU?
.... Because, without a strong brand positioning strategy, they'll never see you.
No niche, no prospects ... no business.
DIFFERENTIATE YOUR BRAND
with VISUAL COMMUNICATION STRATEGIES
Bold emphasis is fine - but which one will you remember?
Visual imagery adds more information to the mix. Images etch themselves on the brain, making the message conveyed more memorable. You'll remember those desolate footprints
in the sand long after you forget the question.
... Or this one?
Before you even begin, before you write the first word of your book, or open the doors of your practice for business, you need to know who your customers are. You must begin to build your platform - the stage on which you will introduce them to your brand and begin the process of visual engagement. You want them jumping onto your bandwagon, eagerly waiting to see what you have to offer, and happily bringing others on board. But where are they? How will they find you?
The Role of SEO in Content Strategy
SEO, or Search Engine Optimization, is the process by which your website content is made more visible to the web crawlers that determine the rankings in SERPs (search engine results pages). Of course, your goal is to land on page one in organic searches but with constantly changing algorithms, it’s not easy.
If your site traffic is low, perhaps you’re not writing about strongly trending topics. Or maybe your posts are too short. Or you’re not posting quite often enough.
A neglected blog is a sure way to become nonexistent in search engine land.
A strong content strategy builds in tactics for focusing pages and posts on the specific and trending topics people are searching for. How strong is your site’s SEO? Are your site visitors engaged? Do you have a written strategic plan to build your online presence?
How do you build a more engaged following? In just two words: Communicate Visually.
No spam! Your contact information will neither be shared nor sold. Opt out any time.
I OFFER BRANDING, BOOK and MARKETING COLLATERAL DESIGN,
and COPYWRITING SERVICES
FOR AUTHORS, ENTREPRENEURS, & NATURAL HEALTH PRACTITIONERS
Oh, one more thing ... here's the latest book in my series!
A brand with tenacity has energy and drive. It magnetizes people into following.
Imaginative brands may experience their share of ups and downs, successes and failures, near misses and viral marketing victories. But the key is that companies with a tenacious brand keep trying until they get it right. And once they get it right, they keep building on those successes.
A tenacious brand is no withering wallflower, content to hover tentatively on the sidelines and watch the others dance. A brand with tenacity is out there in the center of the dance floor, showing everyone else how to move. It doesn’t get tired or drag off the floor and crumble into an exhausted heap, but is determined to be the last dancer standing.
A tenacious brand keeps bringing it. With staying power. Day after day. Year after year.
VISUAL COMMUNICATIONS CONSULTANT