I begin each project by doing a lot of background research. I read about your business, review all your existing print media, standards, and style guides, and thoroughly explore your website, if you have one. I research the Web to see what others are saying about your business. I pay careful attention and focus in when you talk, to get the essence of who you are and what you want your business to be. In our consultation time, I seek your vision in the words you say. This process allows me to grasp and understand your identity, brings compelling images to mind, impressions and color combinations, which I use to conceive ways to build upon what you have established or hope to bring to fruition. And if you are seeking change, I can offer new directions–fresh perspectives–you might want to explore.
This process is the start of an efficient workflow. Doing all the homework up front means moving forward with a clear and efficient sense of direction.